A Smarter Way to Approach SEO, Ads and Design
Marketing works better when it’s built on experience—not trends, templates or guesswork.
I’m Megan, founder of Ducks In Rows, a marketing consultancy specializing in SEO, search advertising and brand design. I help growing businesses make informed decisions—so their marketing supports real goals.
Clear strategy. Thoughtful execution. Fewer assumptions.
Your Business Isn’t Standard. Your Marketing Shouldn’t Be Either.
Most organizations do not need a one-size-fits-all marketing package.
They need to know what is worth their effort—and what is not.
You may already be investing in SEO, ads or your website, but still wondering:
Why results feel inconsistent
Where your budget will have the biggest impact
What to focus on next
Ducks In Rows starts by understanding your business and reviewing real performance data. From there, decisions are based on what’s working, what isn’t and what makes sense for your goals.
You get:
Strategy built around your business—not a standard package
Messaging that speaks to the right audience
Ongoing testing, measurement and refinement
Because effective marketing isn’t one and done. It improves over time.
The Ducks In Rows Approach
Ducks In Rows is built on clarity, organization, and thoughtful decision-making. That means:
Recommendations grounded in experience, data and context
Clear explanations without jargon
Honest conversations about tradeoffs and risks
progress instead of constant pivots
Sometimes the right move is testing something new.
Sometimes it’s fixing what’s already there.
Sometimes it’s choosing not to chase the latest trend.
The goal is always the same: help you move forward with purpose.
Search Visibility Starts With the Full Picture
Search and marketing don’t live in silos anymore. Your website, ads and visuals all shape how people find and understand your business.
I focus on the areas that drive visibility, qualified traffic and meaningful engagement.
SEO & Search Visibility
Search today is about being clear, helpful and easy to understand—for people and for search systems, including AI tools like LLMs.
I help improve:
Technical and structural SEO
Content quality and search intent
How your site supports both traditional search and AI-driven discovery
The focus isn’t chasing rankings. It’s helping the right people find you and understand what you offer.
Search Advertising (SEM)
Paid search works best when strategy, messaging, and measurement are aligned.
I manage ad campaigns like Google and Microsoft Ads with a focus on:
Intent-driven targeting
Conversion-focused landing page experiences
Data that supports smarter optimization decisions
You’ll always understand what’s being tested, what the results mean and what to consider next.
Branding & Graphic Design
Design shapes how people interpret and trust your business.
I create visual systems that feel aligned with your brand and work across your website, ads and marketing materials.
The goal is consistency, a look that feels like you, and genuine connection—not design for design’s sake.
Who I Work With
Ducks In Rows works best with organizations that:
.
Want to understand their marketing
not just outsource it
Value clear communication
and thoughtful planning
Are ready to invest in doing things well
not just fast
Prefer steady progress
over flashy promises
What It’s Like to Work With Ducks In Rows
You work directly with a senior strategist
Questions are welcome, and answered clearly
Recommendations come with context and reasoning
Work is organized and intentional
Not Ready for a Full Project?
If you have specific questions or want a professional gut check, this one-hour consultation is designed to help you get unstuck.
You send your questions in advance.
I review your site, data or materials.
We spend our time on practical next steps you can act on.
Ready to Get Your Ducks In Rows?
If you’re looking for a calmer, more thoughtful approach to SEO, ads, and design, I’d love to talk.
Let’s see what’s working, what isn’t, and what makes sense to focus on next.