Search & Digital Advertising Services
Strategic, Data-Driven, and Built for Growth
Advertising should not feel unpredictable or confusing. If you are tired of trying to figure out which campaigns are working, dealing with inconsistent leads, or attempting to interpret complicated dashboards, you are not alone.
Ducks In Rows helps businesses, nonprofits, and startups run well-structured advertising campaigns across search, display, video, and emerging AI-driven placements. My approach is organized, practical, and built to help you understand what is happening inside your account and why.
Avoid the guesswork and get a clear system and a strategy that supports your goals.
Advertising (SEM) Services
My services follow proven best practices for building and managing ad campaigns, because there is a right and wrong way to run ads. What is customized is your strategy, messaging, and optimizations based on your industry, audience, and goals.
I manage the full range of Google Ads and Microsoft Ads campaigns, including, but not limited to:
Search
Display
Apps
Performance Max
Demand Gen
Discovery
Video (YouTube)
Remarketing
Shopping
Every account is structured for organization, efficiency, and long-term scalability.
Conversion Tracking & Measurement
Accurate measurement is the foundation of every strong advertising effort.
I make sure your tracking is implemented correctly so you can see exactly which campaigns, keywords, and placements inspire people to take meaningful action.
This includes:
Conversion tracking setup
(for leads, purchases, downloads, etc.)
Verification that forms, events, and thank-you pages are tracking properly
Evaluating your existing tracking
to identify gaps or inaccuracies
Building a custom dashboard
that highlights the metrics that matter and make performance easier to understand
No technical jargon. No clutter. Just clean, reliable data you can trust.
Account Audits & Restructures
If your account feels messy, confusing, or stagnant, an audit can help you understand what is happening and what to do next.
You will receive a clear, organized audit covering:
Campaign structure
Keyword and audience targeting
Ad relevance and quality
Asset performance
Budget allocation
Search term efficiency
Missed opportunities
Priorities for improving results
The goal is to provide a meaningful, organized plan that highlights what is working, what needs attention, and where the opportunities lie.
Ongoing Management & Consulting
For businesses seeking consistent oversight, optimization, and strategic direction, I offer ongoing management services including:
Regular optimizations and testing
Search term and audience refinement
Budget pacing and strategic planning
Comprehensive performance reviews
Recommendations for landing pages and user experience
Identifying opportunities for growth
Many clients come to Ducks In Rows after feeling unsure about how their campaigns were managed. My process focuses on organization, transparency, and steady long-term improvement.
Training & Workshops
If you want to better understand your campaigns or train team members, I offer hands-on workshops and 1:1 training, including:
Interpreting performance data
Navigating Google Ads or Microsoft Ads
Understanding keywords, search terms, audiences, and bidding
Best practices for long-term optimization
Sessions can be held virtually or at your office.
Who I Work With
Ducks In Rows partners with clients who value structure, clarity, and long-term strategic growth.
.
Growing businesses
ready to invest seriously in advertising
Marketing leaders or consultants
seeking expert SEM support without hiring full-time
Nonprofits and startups
wanting reliable, organized campaign management
Agencies
seeking a detail-oriented SEM partner
How It Works
Book a Discovery Meeting
We meet virtually to discuss your goals, your existing account (if applicable), and what you would like to improve.
Recommendations for Next Steps
You will receive a follow-up outlining recommended next steps such as an audit, consulting, or ongoing management.
Get Your Ducks in Rows
Once approved, your project is scheduled and managed with organization, transparency, and consistent communication.
What Clients Have To Say
Megan is absolutely fantastic! We are so pleased to collaborate with her on our clients’ digital marketing campaigns. She is knowledgeable, responsive, and always has great information to share with us. Megan has been an invaluable asset to our work with Google Ads. I wholeheartedly recommend Ducks In Rows!
Megan has done an outstanding job for us managing our Google AdWords account. Her proactive approach to maintaining our campaigns has led to significant increases in conversions while maintaining our budget. Her monthly reports to our team are clear and professional, demonstrating her constant engagement in our account and ability to allow our ad spend do more. I can’t recommend Megan highly enough.
I have been working with Ducks In Rows since they day the opened. The owner, Megan, is truly an expert in digital advertising. As a marketing agency owner myself, finding someone I trust for consultation and referrals has been invaluable. If I could give Ducks In Rows a rating above 5 stars, I would.
FAQs
Can you work with my internal team, designer, or agency partner?
Yes, I often collaborate with internal teams and external partners to align advertising with broader marketing goals.
Do you take over existing Google Ads or Microsoft Ads accounts?
Yes, many clients come to me with existing accounts that need clearer structure or stronger optimization.
Do you make and send reports and progress updates?
Yes, after your campaigns have been launched, I’ll prepare a custom report based on the KPIs we discussed. We review that report together every month.
How long until I see results?
SEM typically provides early indicators quickly, but meaningful improvements, such as lower costs and better lead quality, can take around 3 months depending on your industry and competition.
How soon can we start?
Most engagements begin within a few weeks to a few months after our discovery call.
Not Ready for a Full Advertising Project?
If you have questions about your account or want expert guidance before committing to ongoing work, the Ask a Marketing Expert session is a helpful starting point. This service is focused on your specific questions. It is not a full account review. You choose the topics, and the session is structured around those needs.
Ready to Improve Your Advertising Results?
Let Ducks In Rows help you run organized, effective campaigns that support your business goals and get results.