Advertising Services

Reach the right people, at the right time, and in the right place with advertising! And because it’s digital, you can track nearly every step your customer takes after they click your ad.

Let’s Talk About Advertising

Get Focused

It’s important to be where your audience is. Maybe that’s Google, Bing, Facebook, or somewhere else. It might be all of them. What matters is that you’re able to get your message in front of the right people, at the right time, and in the right place. I’ll work with you to learn everything I can about your business goals, your customers, your industry, and your competition.

Together, we’ll answer important questions like which channels should you target, and which ad formats and messaging work best to drive awareness, leads, and sales. But advertising rarely works alone. We understand how paid search supports
other digital marketing efforts like social media, SEO, and content marketing, so we’ll do the research and provide helpful recommendations based on your data.

Advertising

Audit & Strategy

This is an opportunity to find out how your advertising account is performing. Are you tracking the right actions, and getting your expected ROI, or did you miss a critical setting? We’ll review everything from campaign structure to messaging and audiences, and develop an action plan to make sure you’re set up for success.

Discovery Session

This meeting is a chance for us to learn about your business goals, offerings, challenges, etc.

Account Review

We’ll determine if you’re following advertising best practices for your chosen channels, document recommended changes, and provide opportunities for quick wins.

Landing Page Review

We’ll answer important questions like: Are visitors to your page getting the same message and ideas about your offerings as they do in your ad? Are your CTAs clear? Are you using the right keywords to decrease your CPC?

Competitor Research

Review of competitor ads and keyword usage to make sure you can share your message in the right situation.

Custom PPC Launch Pack

A starter pack with keyword research, new ad copy or optimizations, landing page opportunities, and a documented strategy with prioritized recommendations.

Support

Video meetings and email support in case you run into roadblocks or have questions.

Let’s Talk About an Audit

Advertising

Consulting & Management

I’ll work as an extension of your team to educate you on best practices for your targeted advertising channels and guide you through the issues you’re facing.

Account Audit

This service contains everything included in the audit listed above.

Personalized Strategy

I’ll outline a strategy for you to move forward and help with things like landing page optimization, ad copy and imagery, keyword research, audience setup and targeting, and conversion tracking.

Conversion Tracking

When people are on your site, you’ll want to know what they’re up to. This ensures you can make their experience a great one! We’ll help you set up tracking so you know if they found what they needed.

Research & Assistance

Improvement is important so we’ll continue to research the best opportunities for your account and assist where needed.

Analysis & Reporting

We’ll meet monthly to review optimizations and report on progress.

Support

Video meetings and email support in case you run into roadblocks or have questions.

Let’s Talk About Consulting

Advertising

Training

Whether you have a new employee or a whole team that needs PPC or Display training, I’m here to help! Training and workshops can be done at your office or online.

Discovery Session

We’ll learn about your team and your business goals and customize our training for you.

Custom Training

You’ll get training designed for your business in addition to worksheets and guides to help you understand the material and best practices.

Support

Training includes 1 week of support for lingering questions.

Let’s Talk about Training

Frequently Asked Questions

Can I get an audit for more than one ad account?

Absolutely! I’m happy to review as many accounts as you need.

Can I get an audit every year?

Sure, you can sign up for an audit as often as you want.

Do you make and send reports and progress updates?

Yes, after your campaigns have been launched, I’ll prepare a custom report based on the KPIs we discussed. We’ll review that report monthly.

How early can you start?

Your start date will be determined by a number of factors like how early we can schedule a discovery call and the services you need. From the day you get in touch, starting our project can take a few weeks to a few months.

Will I need to monitor or manage my account?

Not unless you want to. My management services require little to no intervention from you. All I ask is that you’re available to communicate when needed. I’ll take care of the rest!

Can you work with my advertising team?

Yes, I love working with teams!

Can you work with other contractors I’ve hired?

Sure, I do that frequently. More and more companies are opting to work with consultants and freelancers.

Do you work with advertising agencies?

Although they are a smaller portion of my work, I do partner with agencies to assist with ad account management.

I also work with agencies on a consulting basis to ensure their teams are well-educated and operating efficiently when managing accounts.

What Clients Have To Say

I have been working with Ducks In Rows since they day the opened. The owner, Megan, is truly an expert in digital advertising. As a marketing agency owner myself, finding someone I trust for consultation and referrals has been invaluable. If I could give Ducks In Rows a rating above 5 stars, I would.

Sarah HillegasAgency Owner

Megan is absolutely fantastic! We are so pleased to collaborate with her on our clients’ digital marketing campaigns. She is knowledgeable, responsive, and always has great information to share with us. Megan has been an invaluable asset to our work with Google Ads. I wholeheartedly recommend Ducks In Rows!

Shannon SkantarAgency Owner

Megan has done an outstanding job for us managing our Google AdWords account. Her proactive approach to maintaining our campaigns has led to significant increases in conversions while maintaining our budget. Her monthly reports to our team are clear and professional, demonstrating her constant engagement in our account and ability to allow our ad spend do more. I can’t recommend Megan highly enough.

Peter KoshlandSmall Business Owner

Other Services

You might be interested in pairing services!

SEO

You offer great services or products for your customers. Let’s work on a strategy and optimize your site to appear in search results, so people can find you whether they’re still researching or ready to buy.

Graphic Design

Keep your audience engaged with online graphics for social media, educational infographics, updated packaging, etc.

Get In Touch

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