Jill Gearhart Photography, a Pittsburgh-based wedding photographer, specializes in providing couples with fun, vibrant, and creative photos and experiences. Despite her growing reputation, Jill’s website was not generating the traffic or visibility she needed to attract more of her ideal clients. To address these issues, she turned to Ducks In Rows for a customized SEO audit.

Challenges

Before the SEO audit, Jill faced several challenges:

• Limited Knowledge of SEO: As a small business owner managing her own Squarespace website, Jill was unsure of the steps needed to optimize her site for better visibility.
• Stagnant Website Traffic: Though her business was successful, her website wasn’t seeing the level of traffic or search visibility she expected.
• Need for Targeted Leads: Although Jill received regular inquiries, she wanted to attract more qualified leads—clients who were serious about booking her services rather than price shoppers.

Solution

Ducks In Rows conducted a comprehensive SEO audit of Jill’s Squarespace website. The audit was tailored specifically to her business goals, focusing on both on-page and technical SEO improvements.

The audit was fully customized to Jill’s website and business goals. It focused on both on-page and technical SEO best practices, with recommendations tailored to help Jill boost her website traffic, improve lead quality, and drive more sales.

Some of the areas covered in the audit included:

• Customized Action Plan: Each recommendation came with clear, actionable steps that Jill could implement herself, along with educational resources to help her learn more about SEO best practices.
• On-Page SEO: Ducks In Rows provided detailed recommendations for making Jill’s blog posts and services pages more SEO-friendly by improving keyword optimization, meta descriptions, and internal linking structures. In addition to these actionable recommendations, Ducks In Rows also provided Jill with keyword research and identified content gaps, empowering her to improve existing content and create new material tailored to her target audience.
• Technical SEO: The audit introduced Jill to Structured Data and emphasized the importance of making her website technically sound to enhance its visibility in search results.

Implementation

Jill wasted no time in applying the recommendations from the audit like optimizing her blog pages and implementing structured data. She dedicated time over the course of a month to make the necessary changes to improve her website. Her dedication paid off, as these improvements had a significant impact on her website’s performance.

Results

The results of the SEO audit were measurable and impactful over just a 6 month period.

• Improved Website Performance:
  • Increased Organic Traffic: Jill experienced a 56% increase in organic traffic compared to the same period in the previous year.
  • Growth in New Users: New user sessions grew significantly, with a 57% increase.
  • Enhanced Engagement: Jill’s site not only attracted more users but also kept them engaged longer. Her average session duration rose by 133%.
• Improved Lead Quality: The quality of inquiries improved dramatically. With more qualified leads coming in, Jill was able to be more selective about her clients and confidently raise her prices for the upcoming year.
• Enhanced SEO Knowledge: Jill also gained invaluable SEO knowledge, which allowed her to maintain and continue improving her site’s visibility on her own.

These improvements in traffic, new users, and engagement metrics underscore the SEO audit’s effectiveness in attracting qualified leads and providing Jill with a larger pool of potential clients.

Testimonial

Jill was thrilled with the audit’s outcomes! Here’s what she had to say:

“I ABSOLUTELY got SO much value from an SEO Audit from Ducks In Rows! Megan, a true expert in her field, is fluent in ‘Google’ in ways that most people are just not. To have my website analyzed and custom recommendations tailored to it was one of the best things I’ve ever invested in for my business.

Making my blog pages more SEO-friendly was a huge undertaking, but it definitely yielded the most results in terms of visibility. Structured Data was completely new to me, but implementing it helped me rank higher in Google and stand out from my competitors.”

Conclusion

Investing in an SEO audit can be a game-changer for businesses, both small and large. By providing customized, actionable insights, Ducks In Rows was able to help Jill not only increase her online visibility but also attracted higher-quality leads and set her business up for long-term success.

If your business is looking to boost website traffic, leads, and sales, a tailored SEO audit may be the key to unlocking your growth potential.

Interested in an SEO audit for your website?